Since I’ll publish my seventh book soon, I pretty much know what I’m doing when it comes to producing a book (both print and digital). These days, I spend most of my non-writing time looking for ways to bring my books to the attention of readers. Given that, I’m going to share book marketing ideas that I’ve perhaps tried. I say perhaps because I might come across something cool that I know won’t work in my niches, but might work for you.
Every book and author is different, so no idea is guaranteed to work for everyone. If there’s one thing I’ve learned, book marketing is a crapshoot. Actions that have worked wonderfully for some people have flopped for my books, and vice versa. But there’s never any harm in trying something that makes sense for your book.
The ideas I offer will be actionable. We’ve all read “10 ways to promote your book!” articles that are too vague to be useful.
Book Marketing Idea #1: Become a source
Everyone talks about guest blogging, interviews, and appearing on podcasts and radio shows. One way to find out who’s interested in what you have to offer is to sign up for the following services:
This is the most popular one, and I’d say it’s best suited for non-fiction authors. If you go to the HARO site and sign up to be a source, you’ll receive three emails every weekday (morning, afternoon, and evening). The emails link to requests from reporters, radio and TV show producers, and authors looking for sources or guests for their upcoming books, shows, and magazine and newspaper articles. Requests are divided into categories like Business and Finance, Entertainment and Media, Lifestyle and Fitness, Travel, etc. If you think you’re a good fit, you click on the request link and provide your information.
If you do sign up, make sure to whitelist HARO’s email address in your email client. At some point, HARO emails started to go into my gmail spam folder. It took a few weeks for me to notice that I was no longer receiving them.
This is bonus information, because not many people know about this one. Three emails go out every week (on Monday, Wednesday, and Friday). The service was originally created to match bloggers looking for guests posts with people who have guest posts to offer. Since then, it’s grown to include blog carnivals and giveaways. Podcast hosts also find guests through Blogger LinkUp. It’s a great service for both fiction and non-fiction authors.
My Experience: I haven’t had much luck with HARO yet, but I’ve landed a blog interview and podcast spot through Blogger LinkUp.