If you have at least one book available at Amazon, you can request an author page through Amazon Author Central. When customers click on your name on one of your Amazon pages, they’re taken to your author page, where you can add a biography, your books, video, your blog’s feed, and other information. You can also track where, geographically, your print books are selling. Through Author Central, you can also update the information on your books’ pages. Go to Amazon Author Central to set up your page.
Once you have your page, you can request a customized URL, just as you can with Facebook fan pages. Amazon just introduced this feature, so if you’re setting up your page for the first time, it might ask you for a URL as part of the setup process. If it doesn’t, or if you already have an author page, do the following to get your customized URL:
- Sign into Amazon Author Central.
- Click on the Profile link at the top.
- At the top of the right column, you should see something that says Author Page URL. Click on Add Link.
- Specify the URL you want and click Save. You can’t change the URL later, so choose wisely.
It takes up to half an hour for your customized URL to start working. Then you’ll have a short, readable URL that you can use on your website and other promotional materials.
My customized URL is https://www.amazon.com/author/sarahettritch.